Expanding the concept of the VFR market: Excavating ‘hidden VFR travellers’
公開日 2020年01月28日
国際観光学研究センターの永井隼人研究員（本学観光学部講師）の共著論文が、観光研究の国際学術誌「Tourism Management Perspectives」に掲載されました。
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論文タイトル
Expanding the concept of the VFR market: Excavating ‘hidden VFR travellers’
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著者
Sho Kashiwagi, Graduate School of Media and Governance, Keio University
Hayato Nagai, Faculty of Tourism, Wakayama University
Tomoyuki Furutani, Faculty of Policy Management, Keio University
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書誌事項
Tourism Management Perspectives
Vol. 33
https://doi.org/10.1016/j.tmp.2019.100610
*Scopus収録ジャーナル
https://www.scopus.com/sourceid/21100202157
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要旨
Visiting friends and relatives (VFR) travellers have often been categorised based on their purpose of travel and their use of accommodations. This study focuses on the non-VFR category defined by these two factors and on the investigation of ‘hidden VFR travellers (HVFRs)’ in the non-VFR category. A total of 500 Japanese participants who met their friends or relatives in five major English-speaking destinations completed an online survey. Using the two criteria, 164 were categorised as VFRs, whereas the others were grouped into the non-VFR category. Among the non-VFR travellers, there was a group that shared similar characteristics with the VFR travellers. The result implies that there are HVFRs in the non-VFR category. To expand the current understanding and concept of VFR travellers, this study proposes an additional criterion for categorising VFR, namely, the influence of VFR hosts.
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キーワード
VFR market, Japanese traveler, Travel purpose, Accommodation, Behaviour, Host
