Natural heritage tourism: Does co-creation matter?
公開日 2022年06月02日
国際観光学研究センター（CTR）の客員フェローDr. Baily Ashton Adieらによる共著論文が国際学術誌「Journal of Ecotourism」に掲載されました。
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タイトル
Natural heritage tourism: Does co-creation matter?
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著者
Bailey Ashton Adie, Center for Tourism Research, Wakayama University, Wakayama, Japan
Babak Taheri, Nottingham Business School, Nottingham Trent University, Nottingham, UK
Martin Gannon,?The University of Edinburgh Business School, University of Edinburgh, Edinburgh, UK
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書誌事項
Journal of Ecotourism, 2022
https://doi.org/10.1080/14724049.2022.2079651
*Scopus収録ジャーナル
https://www.scopus.com/sourceid/14809
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要旨
Using a mixed-methods approach, this study investigates value co-creation within the context of natural heritage tourism. It focuses on those visiting the largest lake-water cave in the world: Alisadr, Iran. Semi-structured interviews (n?=?22) were conducted to explore visitor experiences, complemented by a face-to-face questionnaire (n?=?850) investigating the relationships among perceptions of value co-creation, leisure involvement, perceived experience value, satisfaction, and braggart word-of-mouth. The findings demonstrate that perceived value co-creation, leisure involvement, and perceived experience value influence visitor satisfaction and braggart word-of-mouth, with theoretical and managerial implications provided by way of conclusion
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キーワード
Natural heritage, value co-creation, customer satisfaction, word-of-mouth, leisure experience
