How the Metaverse can add new layers of hospitality services: A perspective of senior industry practitioners

A research article co-authored by CTR Visiting Fellow, Dr. Aarni Tuomi (Haaga-Helia University of Applied Sciences, Finland) has been published in the International Journal of Contemporary Hospitality Management.

 

 

 

 

Title

How the Metaverse can add new layers of hospitality services: A perspective of senior industry practitioners

 

Authors

Mark Ashton, School of Hospitality and Tourism Management, University of Surrey, Guildford, UK

Viachaslau Filimonau, School of Hospitality and Tourism Management, University of Surrey, Guildford, UK

Aarni Tuomi, Hospitality Business, Haaga-Helia University of Applied Sciences, Helsinki, Finland and Center for Tourism Research, Wakayama University, Wakayama, Japan

 

Source

International Journal of Contemporary Hospitality Management

https://doi.org/10.1108/IJCHM-08-2023-1294

*Scopus Indexed Journal

https://www.scopus.com/sourceid/144742

 

Keywords

Digitisation, Technology adoption, Metaverse, Immersion, Expert opinion, Organisational innovation